THE EXECUTIVE TRAVELER PROFILE
Demographic Profile
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Average HHI is $137,000 with 39% at $200,000+
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Average Age is 39.6
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69% Male, 31% Female
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71% of Business Travelers have at least a (4) year college degree
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68% hold titles of C-Suite, VP, Executive or Management
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Executive Travelers account for over (38) million Frequent Travelers
Consumer Behavior Profile
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Average (24+) round-trip flights per year & account for 72% of all flights taken within a given year
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78% enjoy traveling for work
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78% report, “There is no substitute for being there in person”
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Executive Travelers are 83% more likely to TRY or BUY new products and services
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98% of Executive Travelers utilize a smartphone
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85% use smartphones to shop online
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89% use tablets to shop online
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80% read online reviews for hotels
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Executive Travelers are hard to reach with traditional media due to their busy lifestyles; 48% are less likely to be heavily exposed to TV compared to the
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average adult.
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73% hold memberships to Exclusive Airport Clubs
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Financial services are paramount to Executive Travelers. They are 88% more likely to take an active role in financial planning
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Sources: Scarborough, GBTA/Concur Study, Parking Today, Arbitron Airport Study